CAC Calculator
Calculate customer acquisition cost from sales & marketing spend.
Amortization schedule
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Showing first 12 of months.
Growth over time
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Introduction
CAC Calculator — Calculate customer acquisition cost from sales & marketing spend. Enter Total sales & marketing cost, New customers acquired to get an instant, accurate result.
Formula
CAC = total sales & marketing cost / number of new customers acquired over the same period.
Step-by-step
- Enter the Total sales & marketing cost.
- Enter the New customers acquired.
- Click Calculate to see your result instantly.
Real-world example
Example: With Total sales & marketing cost = 10000, New customers acquired = 50, the CAC Calculator gives a result of 200.
Frequently Asked Questions
What costs should I include?
All sales and marketing spend tied to acquisition over the period — ad spend, campaign costs, and relevant sales team salaries/commissions are commonly included.
How is CAC typically evaluated?
It's usually compared against customer lifetime value (CLV) — a CLV:CAC ratio of 3:1 or higher is a commonly cited (not universal) benchmark of a healthy acquisition cost.
What inputs does the CAC Calculator need?
You'll need to provide: Total sales & marketing cost, New customers acquired. All fields use sensible defaults, so you can see a working example immediately and then adjust the values to match your own numbers.
How accurate is the CAC Calculator?
The CAC Calculator applies the formula exactly as calculated — CAC = total sales & marketing cost / number of new customers acquired over the same period. — so results are precise for the inputs you provide. Accuracy depends on entering correct, realistic input values.
Is the CAC Calculator free to use?
Yes, the CAC Calculator is completely free, requires no signup, and runs instantly in your browser.
About the CAC Calculator
The CAC Calculator uses a real, verifiable formula — CAC = total sales & marketing cost / number of new customers acquired over the same period. — so results are accurate every time, not an approximation.