Calculadora de CAC
Calcule o custo de aquisição de clientes a partir dos gastos com vendas e marketing.
Tabela de amortização
| # | Pagamento | Principal | Juros | Saldo |
|---|---|---|---|---|
Mostrando os primeiros 12 de meses.
Crescimento ao longo do tempo
| Ano | Investido | Valor |
|---|---|---|
Introdução
CAC Calculator — Calculate customer acquisition cost from sales & marketing spend. Enter Total sales & marketing cost, New customers acquired to get an instant, accurate result.
Fórmula
CAC = total sales & marketing cost / number of new customers acquired over the same period.
Passo a passo
- Enter the Total sales & marketing cost.
- Enter the New customers acquired.
- Click Calculate to see your result instantly.
Exemplo do mundo real
Example: With Total sales & marketing cost = 10000, New customers acquired = 50, the CAC Calculator gives a result of 200.
Perguntas Frequentes
What costs should I include?
All sales and marketing spend tied to acquisition over the period — ad spend, campaign costs, and relevant sales team salaries/commissions are commonly included.
How is CAC typically evaluated?
It's usually compared against customer lifetime value (CLV) — a CLV:CAC ratio of 3:1 or higher is a commonly cited (not universal) benchmark of a healthy acquisition cost.
What inputs does the CAC Calculator need?
You'll need to provide: Total sales & marketing cost, New customers acquired. All fields use sensible defaults, so you can see a working example immediately and then adjust the values to match your own numbers.
How accurate is the CAC Calculator?
The CAC Calculator applies the formula exactly as calculated — CAC = total sales & marketing cost / number of new customers acquired over the same period. — so results are precise for the inputs you provide. Accuracy depends on entering correct, realistic input values.
Is the CAC Calculator free to use?
Yes, the CAC Calculator is completely free, requires no signup, and runs instantly in your browser.
Sobre a Calculadora de CAC
The CAC Calculator uses a real, verifiable formula — CAC = total sales & marketing cost / number of new customers acquired over the same period. — so results are accurate every time, not an approximation.