ROAS Calculator
Calculate return on ad spend from ad revenue and spend.
Amortization schedule
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Showing first 12 of months.
Growth over time
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Introduction
ROAS Calculator — Calculate return on ad spend from ad revenue and spend. Enter Revenue from ads, Ad spend to get an instant, accurate result.
Formula
ROAS = revenue from ads / ad spend, usually expressed as a ratio (e.g. 5:1) or a percentage (revenue ÷ spend × 100).
Step-by-step
- Enter the Revenue from ads.
- Enter the Ad spend.
- Click Calculate to see your result instantly.
Real-world example
Example: With Revenue from ads = 5000, Ad spend = 1000, the ROAS Calculator gives Roas: 5, Roas Pct: 500.
Frequently Asked Questions
What counts as a "good" ROAS?
It varies heavily by industry and margin structure, but 4:1 is a commonly cited benchmark for a healthy paid-ad campaign — profitable ROAS can be lower or higher depending on your product margins.
Is ROAS the same as ROI?
No — ROAS compares revenue to ad spend only, while ROI (return on investment) typically nets out all costs, not just advertising, to find actual profit.
What inputs does the ROAS Calculator need?
You'll need to provide: Revenue from ads, Ad spend. All fields use sensible defaults, so you can see a working example immediately and then adjust the values to match your own numbers.
How accurate is the ROAS Calculator?
The ROAS Calculator applies the formula exactly as calculated — ROAS = revenue from ads / ad spend, usually expressed as a ratio (e.g. 5:1) or a percentage (revenue ÷ spend × 100). — so results are precise for the inputs you provide. Accuracy depends on entering correct, realistic input values.
Is the ROAS Calculator free to use?
Yes, the ROAS Calculator is completely free, requires no signup, and runs instantly in your browser.
About the ROAS Calculator
The ROAS Calculator uses a real, verifiable formula — ROAS = revenue from ads / ad spend, usually expressed as a ratio (e.g. 5:1) or a percentage (revenue ÷ spend × 100). — so results are accurate every time, not an approximation.